With the rising adoption of minimalist principles, growing "bucket lists", a renewed focus on sustainability and the shunning of alcohol by Gen Z, consumers are looking for new ways to treat themselves and their loved ones
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Consumers are becoming increasingly conscious about how their purchasing behaviour is impacting the environment and wider community.
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Travel locations provide a great opportunity for gift retailers, but too often they miss out by limiting the category to souvenirs.
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Personalisation is a growing trend in the retail market, and one which has not yet been fully exploited.
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Over the next month, the Pragmatist will explore an area that cuts across several retail sectors: the gift market.
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