Malta International Airport - Commercial space planning

 

About the brand

Malta International Airport handled 4.6 million passengers in 2015. It caters for predominantly European holiday makers, in particular British and Italians passengers, as well as local Maltese travellers. The airport is currently undertaking a terminal expansion programme to meet growing passenger demands.

Valletta Malta.jpg

The Challenge/Task

Malta International Airport will be relocating its security check processes, to increase its operating throughput. The changes will also lead to an expansion of the duty free store, due to take place in 2018. Pragma was asked to validate the size of the new duty free store and to develop an optimal retail strategy in order to fulfill the needs of current and future passengers.

WHAT WE DID

  • Evaluated the existing commercial offer at the airport, including in depth interviews with key stakeholders, to identify operational concerns and aspects that could be executed better to create greater commercial returns
  • Analysed passenger profiles, to identify their spending behaviour and key commercial needs at the airport
  • Developed an optimal retail mix plan, to provide a more rounded commercial offer based on the gaps identified and spending behaviour
  • Commercial space modelling and revenue forecasting, to validate the size of the new duty free store and forecast the increase in income and sales
  • Consideration of the commercial impact due to Brexit, as British travellers make up a large proportion of the passenger mix
“We first used Pragma in 2008 and were keen to benefit from its expertise once again when we embarked on our terminal reconfiguration project in 2016. The organisation’s experience stems from years working with airports around the world and this has translated into added value for our project.”
— George Mallia, Head – Retail & Property

The Result

Pragma provided valuable strategic insight to Malta International Airport which will inform their decisions on the tenant mix as key contracts come up for negotiation, to create an enhanced retail offer and increase commercial revenues.