Data-Driven Design
As the downward trend in retail sales, rents and values continue to challenge the investment in, and ownership of assets, a data-driven design approach to optimising values has never been more relevant.
Pragma and Benoy have combined to create an approach which puts hard science behind the process of understanding a client's asset and delivering value from a social, economic and environmental perspective.
This thought piece details our approach to data-driven design, including how to create a research-driven brief, what is included in the analysis phase, plus examples and a case study.