Pragma interviewed in DFNI on beauty retailing in travel locations

Pop-up shops are becoming bigger and bolder than ever before in travel retail. These stores incorporate key elements to engage with shoppers, incorporating digital, social media, retailtainment and experiential zones.

Christina Roseler of Pragma is interviewed in DFNI on the RPI of pop ups in travel retail.

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In a second article in DFNI Christina looks at the blurring of boundaries between health and beauty in travel retail and the development of clean, sustainable, locally-made products .

Download this article HERE