Pragma's free sales trend analysis tool for retail assets

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We are delighted to announce that our online Sales Trend Analysis and Reporting tool (STAR) is now a free-to-use service.

This tool is for centre and asset managers who wish to improve their understanding of sales performance and its impact on rent sustainability. STAR's outputs are a vital input in enabling informed discussion between tenant and landlord and in the creation of robust strategies that maximise the opportunity to increase the relevance and profitability of physical space for both landlords and occupiers.

STAR provides a secure, online portal for users to easily record:

  • Sales information in a secure and accessible platform

  • Actual sales and % change vs. previous year information

  • Weekly or monthly sales data

  • Sales that are inclusive or exclusive of VAT

  • Anecdotal information to better understand reasons for sales performance

STAR provides a bespoke, Excel format output template that allows users to review:

  • Sales performance of an asset and individual occupiers over time

  • Seasonality of sales performance

  • Performance of occupiers against their peer group

  • Quantum of sales each occupier generates

  • Sales performance of merchandise categories over time, benchmarked against a national dataset

You can find out more about STAR here.

In tandem with Pragma's industry-leading analysis of occupier profitability, an accurate understanding of occupier sales performance gives landlords the most relevant insight into the performance of occupiers, providing the bedrock of a successful future strategy.

To start using STAR and discuss how Pragma can help determine the profitability of your occupiers and the rent sustainability of your centres, please contact me on the link below.

Andrew McVicker
Director