The Diversification and Development of Airports
With almost all revenues being passenger dependent, many airports are now looking to diversify and introduce new revenue streams that are less sensitive to passenger traffic, and thus better equipped to withstand future shocks, such as Covid.
However, with each airport having such a unique set of circumstances built up by a combination of its size, location, and connectivity - as well as significant capital requirements - there is no one size fits all solution.
With this in mind, and utilising our extensive experience with landside developments, Pragma have developed a Landside Opportunity Framework to evaluate and identify the most relevant role, strategy, and positioning for consumer services based on each development’s unique characteristics, and then assist operators and architects in bringing the strategy to life.
This white paper provides an overview of the key steps in our framework, why they are important and how they can help determine the optimum strategy to optimise the utilisation of landside space.