Global Retail Trends & Innovations 2019 report

Pragma and The Ebeltoft Group has been monitoring brand and store innovations for more than a decade, uncovering trends both underlying and emerging in modern retail. Our retail experts around the world join forces to share insights from their local markets that will inspire your ideas to innovate and future-proof your 
business.

We have evaluated more than 40 innovative cases from more 18 countries, revealing four different retail trends to create a detailed big picture of what’s to come.

Retail has never gone through greater transformation. We see a big shift in consumer behavior and values driven by technology and new, innovative industry players, who constantly disrupt and drive consumer expectations upward. We also see a younger consumer now paving the way for brand new shopping behaviors and values.

IoT and artificial intelligence are breaking ground for ultra-personalised shopping experiences, where new disruptive waves – such as voice-activated shopping – again turn shopping behavior upside-down.

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