The UK gym market has undergone rapid change in recent years as new budget operators and premium franchises fragment the landscape.
We explore the game changing potential of one of the most important sources of data: people.
The competitive socialising market has experienced remarkable growth in recent years.
We look at the three main types of leisure offering that different tourist locations can consider
June 21st is expected to mark the beginning of "a summer of fun” when lockdown restrictions are due to end and spending on leisure activities is expected to surge.
One of the few positive consequences of the lockdowns last year was people's increased appetite for exercise and wellbeing.
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Read MoreAs restrictions on leisure activities ease, which operators are best placed to accommodate customers in the new age of Covid considerations? And how willing are the British public to return to them?
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