Webinar: A Holistic Approach to Airport Commercial Planning

Pragma are hosted a webinar on how to create a consistent and holistic experience for passengers at airports.

Chris van Ryswyck of Pragma together with Sarah Owen of Holmes Wood, who specialise in information design, wayfinding, environmental graphic design and communication, presented.

The webinar covers:
- The passenger journey from first entry into the airport and the progression from functional space (such as car parking), through operational to experiential space
- Revenue opportunities airside vs landside
- The interaction between wayfinding, the commercial offer, and the architectural design:
> Design and wayfinding
> Retail frontage and advertising
> Design and advertising
- Landscaping within terminals
- Q&A