Christmas is critical for the success of retailers in the UK, so what are they doing to attract eyeballs this year?
Consumers are changing the way they define luxury, requiring brands and retailers to adapt according to changing demand.
The countries which relaxed lockdown first offer an interesting insight into how physical retail and hospitality might recover elsewhere.
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By 2025 millennials are projected to account for 50% of the luxury market.
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While the notion of luxury is still largely defined by price, quality and exclusivity, self-actualisation is becoming increasingly important.
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Among avid consumers in the luxury space, a brand can be akin to a sport or religion, engendering a fierce sense of personal attachment and loyal following.
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Our sixth customer-centric brand is British luxury handbag brand DeMellier, seen on the likes of Beyoncé, the Duchess of Sussex and Fearne Cotton.
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According to HospitalityNet, luxury travel trips have grown by 18% since 2014, which is nearly twice as much as international travel trips in general, which grew by about 9% in the same period.